Id HAIR PAINT!

Redheads are the hottest people to be this year!!  With top celebrities such as Rhianna, Bryce Dallas Howard, Scarlet Johansson, Cheryl Cole and Drew Barrymore showing off their burning locks ......... it's time we locked in some red magic!

Many people are reluctant to go for the full head of red delight so ID hair have introduced some 'Hair Paint Specials' so we can indulge in this amazing look.

Hair Paint Specials are four beautiful red tones resulting in controlled lightening and tinting for naturally dark base colours or pre coloured hair in one application!  The four colours on offer are:  Copper, Red, Red Copper and Red Violet!

This is an off the scalp application with a 1:1.5 mixing ratio and average development time of 30 minutes with heat!

Id Hair Paint contains oils that help to maintain your hair's vitality, health and radiance.

• Sunflower seed oil repairs and protects the hair against UV rays and damaging environmental effects.
• Grapefruit and citrus seed oils are powerful antioxidants that give the hair shine as well as help the colour last longer.
• Manarin oil protects the scalp during colouring, and strengthens the hair cuticles making the hair easier to comb through.

For more information, visit http://www.idhaircare.co.uk/ or freephone 0845 230 9660

How to create the look of Miss Czech Republic 2011

http://www.facebook.com/?ref=tn_tnmn#!/photo.php?fbid=10150438492514974&set=a.10150438411904974.418026.266360019973&type=3&theater

To achieve this look, use Big Ego from Ego Professional to curl the hair then pin curl.  Spray Sexy Hair Curl Power on to dry hair, blast dry with Ego Professional Alter Ego, then repeat.  This will give the hair more pliability.

Additional curling products from Sexy Hair to use are; Soy Touchable and Smooth and Shine.

Curl the top section and add velcro rollers to give volume and softness.  Leave this for as long as you can!! Eventually, remove pin curls and rollers, then using your hands, shake the hair out with Frizz Eliminator Lite from Sexy Hair to control the curl and top.

Following that, use Dressed Out with a bristle brush and backbrush the roots slightly then smooth over.

Finish with Sexy Hair Soy Touchable, Spray and Stay and Shine Spray.

Easy but totally glamorous!!

How to achieve the look of Miss Puerto Rico 2011!

http://www.facebook.com/MissWorld#!/photo.php?fbid=10150451752669974&set=a.10150446938039974.420001.266360019973&type=3&theater

No-one can deny how stunning Miss Puerto Rico looked at the Miss World 2011 final!

Here, we'll give you some tips and advice on how to recreate her stunning hairstyle.

Spray hair with Sexy Hair 'Want Flat Hair', then tong with Ego Professional 'Twisted Ego'.  Dress the style out using Sexy Hair Soy Renewal and Soy Touchable to keep the hair softer and more natural looking.  Spray all of hair with Sexy Hair Smooth & Seal to give a glossy finish.  The Smooth & Seal can also be brushed out easily which will prevent damage to the hair.

Pin both sides loosely back with grips and lift at the crown using Sexy Hair 'What a Tease'.

Easy when you know how ;) !

Miss World 2011, Blue and Diversity

International ID hair stylists joined forces as part of the official Hair Team at Miss World during the weekend.

Billions of people from around the world tuned in to see Ivian Sarcos Colmenares from Venezuala crowned the 61st winner of Miss World, while the runners up prizes went to Miss Phillipines and Miss Puerto Rico.  Representing the UK, Miss England, Alize Mounter and Miss Scotland, Jennifer Reoch both made it into the top seven.

TV presenter Bruce Forsyth also took to the stage with his wife Wilnelia Merced, who was crowned Miss World in 1975, while dancing group Diversity and reunited boy band Blue performed for the worldwide audience.



Kala Kilshaw-Laing meets the wonderful Bruce Forsyth


A team of amazing hair stylists from across the globe were selected by Head of Hair and Make-Up Andrew Shaun Minarik and Id Hair UK Creative Director Kala Kilshaw-Laing.

Stylists included; World Champion stylist Steve Smart, Sexy Hair International Educator Skot Foss from Los Angeles and international Id educators from across Europe and the UK.

They created amazing long dressed out sophisticated curls and statuesque up styles on some of the glamerous ladies for the final on Sunday 6th November at the Earls Court Exhibition Centre in London which marked the end of the heats which included; sports, beach beauty, talent, top model, traditional dance and 'Beauty with a Purpose'.

Thanks must also go to Sexy Hair, Ego Professional, Dream Curlers, B Long and Alan Howard for assisting Id Hair with equipping all the team with such great tools!

Kala commented "It was an excellent weekend.  Very hectic for everyone behind the scenes but I am proud of the way all our stylists worked effectively together to achieve the deadlines."

Andrew Minarik agreed "The whole Miss World experience can be overwhelming for all involved, but everyone worked hard with the fantastic tools Id Hair provided us with and the end results were truly amazing."

All the stylists had a fabulous time:

Skot Foss from Sexy Hair explained: "The team was absolutely amazing, a truly beautiful family of stylists and artists.  I am proud to be a part of this experience."

UK educator Julie Willis was on hand to help the BLUE boys out.

Antony Costa had his dried using Alter Ego from Ego PRofessional and straightened with Big Ego to help smooth the natural curl out.  Using Sexy Hair Darn Straight, Spray & Play and Big Shine and Hard Gold from Id Hair, his final look was achieved.

UK educator Julie Willis with the boys from BLUE!

Julie said "In the dressing room Simon and Lee had their shirts off ... lovely, lovely, lovely! And, they were both rehearsing, it was like our own private show! It was an honour to be part of Miss World and I would certainly do it again."

Jen Pietrzak and Jenni Miles with dance group Diversity!

Miss World 2011

We are delighted to announce that we, under the title of Id hair team, will be providing the hair products and artistic team for the Miss World 2011 Final on November 6th at Earls Court, London. 

An elite team of 25 stylists has been selected and will be offering top class styling assistance to all 122 contestants.  This team will include Tim Hartley, British Hairdresser of the year nominee, Steve Smart, British World Champion hairdresser as well as stylists from IdHAIR in Denmark, Norway, Sweden and Finland and Skot Foss from Sexy Hair.

Andrew, head of Hair & Make Up says:

"2011 is extremely exciting with the competition coming back home to the UK for its big 60th birthday celebration and we're going to pull out all the stops to make the girls look gorgeous for this special event."

Kala Kilshaw-Laing, Creative Director of IdHAIR UK, explains:

"It's a thrill and an honour to be involved with Miss World this year and to be providing products, pieces and styling tools required to create such amazing looks on the girls' hair.  I've always dreamed of being part of Miss World, so to be part of British history and such a famous event is fantastic."

We would also like to forward our thanks to the wonderful Dream Curler team in Germany who have kindly provided their amazing products for the team to use on the contestants.

We are delighted to announce our styling team will be:

Andrew Minarik

Tim Hartley

Steve Smart

Skot Foss

Patricia Minarik

Kala Kilshaw-Laing

Patricia Minarik

Katie Clark

Jenny Dickins

Caroline Claffy

Robert Hold

Jayne Beachcroft

Ashlee Beachcroft

Katrina Reece

Maria Edwards

Chris Dickson

Julie Willis

Carmen Dore

Dean Bradwell

Martin Fox

Linda Quebec

Heidi Max

Jessika Henriksson

Juha Matti Manninen

Jennifer Pietrzac

Louise Edwards

Steph Shields

Kate MacLellan

Deborah Smart

Jacqueline Newlan

Dean Payne

ID Hair colour special with Head Eductator Julie Willis

Contains 83 intermixable colours.

Can make semi, demi, translucent and opaque (permanent) colours with every tube.

Adds shine.

Low ammonia.

Hair paint specials, lift and tone in one step.

Brunettes with a twist have excellent grey coverage and can be used to dye back in one step.

4/1, 5/1, have a green undertone

6/1 has a green with blue undertone

7/1, 8/1, 9/1, 10/1 have a blue undertone

Spice it up, mix colours…these are made on a level 5 so if too much is added to the formula it will darken.

35 mins standard processing time. Add a further 10 mins if more coverage or more lift is needed.

Boosters….only use the booster required for the lift, using a stronger booster will only weaken the result

1.5% (5 vol)……tone or refresh existing colour, to change shade at same level

3% (10 vol)……..will lift 1 level, light grey coverage, dye back

and                                                                                                                                                                                                                                                                                                                                                                                                     

Lowlights, deposits in the cortex

6% (20 vol)………2 levels of lift, grey coverage,

9% (30 vol)……….lift up to 3 levels, extreme grey coverage (2 part colour 1 part booster)

12% (40 vol)……….up to 4 levels of lift, using highlighting colours

Mixing ratios

ID hair ink…………...1:1

Semi/demi…………...1:2

Permanent……...........1:1

Highlift………………1:2

Hair paint special……1:1.5

Grey coverage

0-50% grey no need to add any natural

50-75% grey add 25% of natural/base

75-100 grey add 50% of natural/base

High lift blondes

More ammonia in these colours

Will lift up to 4 levels

On and off the scalp application

Hair paint specials

Off the scalp application

If applied over tinted hair, colour will not be as strong as swatch. Can be used on natural hair

If processed too long, colour result will weaken and go too light. If working with a lot of foils/packets then start with a lower booster (like you would a bleach)

Styling tips video!

We filmed a video last week using a product from our ID hair range to give information and styling tips for shorter hair.  We're thrilled with the result and hope people will get some use out the informative clip. 

Let us know what you think!

Neil Smith trials our Extreme Titanium for men's hair!

Neil Smith from Barrie Stephen Hair in Leicester is one of the UK’s hottest new hairdressing talents with two nominations already under his belt for Eastern Hairdresser of the year at the British Hairdressing Awards. His beautiful hair styling has featured on magazine front covers in the UK and internationally and in the past two years, he has achieved many pages publicising not only his photographic work but also his expert comments.

Heading up the Barrie Stephen Hair artistic team, each year Neil styles the world renowned De Montfort University graduate fashion shows as well as providing all the hairdressing for the university fashion course brochures.  This year, in a national Essential Looks competition, he impressed heavyweight product manufacturer Schwarzkopf with his creative colour work and won first prize of a trip to Amsterdam to see the shoot of the 2011 EL portfolio – the seasonal hairdressing inspiration from Schwarzkopf globally.

Neil has styled members of the Leicester Tigers rugby team, has been a member of Schwarzkopf’s Young Artistic Team, Tigi’s Inspirational Youth Team and was a finalist for the Fellowship for British Hairdressing’s FAME team.

Having used our Extreme Titanium, Neil said:

"Found this a very good strong hold product, with a very nice smell to it, used it myself and definitely washes out well unlike some wax products"

Top Tip from the fantastic stylist Robert Bell!

If you have curly or unmanageable hair and you are in and out of the pool or sea this summer or in and out of the office, ive got a tip for you.

 People with dry or curly hair always say, “my hair is more manageable the next day”. Why not speed up the next day process.

 Try a dab of id beach gum on your curls long or short to define the natural bunching of the curl. Great for calming down a fresh blow dry too.  Remember” a little dab’ll do ya”.

Welcome!!

Welcome to the new blog page for id hair!!  We'll be updating this page on a regular basis, keeping you up to date with the goings on at the brand including products and promotions.

We'll shortly be adding some YouTube videos we filmed offering styling tips using our products but in the meantime please browse through our facebook and twitter pages (Links can be found on the right hand side).

King of Styling ..